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So what's in automobile? Our number one rule for firms looking to update their marketing plan's this: shorter is improve. Shorter firm names are for you to remember, in order to say and much easier to design a visual identity all around. Of course, shortening a firm name isn't easy. Most partners had a job with years to obtain their name regarding firm letterhead, which makes cutting it down an incredibly sensitive point. Here are our top techniques to handling the inevitable task of shortening a nick name.
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